The Ive Doctrine: Complexity within Simplicity, Part 2

“Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.”

(From Steve Jobs, by Walter Isaacson)

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The Ive Doctrine: Complexity within Simplicity, Part 1

“Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.”

(From Steve Jobs, by Walter Isaacson)

Read the rest of this entry »


Mantis

Praying Mantis

I am really fascinated by the praying mantis. It is an expert hunter with an incredible gift of patience. Those things will perfectly sit and watch the same prey for hours, waiting for it to avert its attention or lower its defenses. Then, when the perfect opportunity has arisen, it will lunge and grab its prey with its strong claws.

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I’ve become opinionated.

Welcome to my third or fourth attempt at a blog.

I used to have a blog, when I was younger. But I had no opinions, and my obsessions were with things that didn’t interest anyone. Hence, I spent most of the time tweaking the blog’s template. Now I have opinions, and I also contribute to a tech blog (Check it out, if you are so disposed.) where I can write about things no one cares about, leaving this one for interesting things. Let’s see how it goes.

I should give you fair warning: I am a web designer. I selected a template for my blog that has no CSS rules set. This means that I am at complete liberty to create and tweak a design for my blog, which will make it confusing until I get it to a point that I like. It may look terrible. You may think that it’s ugly. I may also change things frequently. We’ll see how it goes.

Anyway, check back to see how this thing comes along. Who knows whether I’ll actually put anything on here?