The Ive Doctrine: Complexity within Simplicity, Part 2

“Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.”

(From Steve Jobs, by Walter Isaacson)

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The Ive Doctrine: Complexity within Simplicity, Part 1

“Why do we assume that simple is good? Because with physical products, we have to feel we can dominate them. As you bring order to complexity, you find a way to make the product defer to you. Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.”

(From Steve Jobs, by Walter Isaacson)

Read the rest of this entry »


My mind is full…

“I consider that a man’s brain originally is like a little empty attic, and you have to stock it with such furniture as you choose. A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out, or at best is jumbled up with a lot of other things, so that he has a difficulty in laying his hands upon it.” ~Sherlock Holmes, A Study in Scarlet

I am beginning to wonder whether Holmes really has a point with this statement. I have reached the point in this semester that I dread the most. Each semester around week 10 or 11, I hit a wall. It feels as though my brain has reached its maximum capacity. I have a harder time remaining interested in obtaining new knowledge. I have so many things running through my conscious thought processes that I am unable to adequately concentrate on any one thing for any period of time at all. Read the rest of this entry »


My favorite quote from Steve Jobs

As I’m sure, most of you have heard that Steve Jobs – founder of Apple and the essential catalyst for the modern tech industry – passed away today. He had been fighting pancreatic cancer for roughly seven years.

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There is beauty in randomness

Have you ever looked closely at a shirt covered with sequins? You really should. They are really quite incredible. Each sequin turns toward the light at a slightly different angle, which reflects a unique color compared to those surrounding it. As the wearer moves around, the sequins do to, and the light reflecting on each one changes accordingly. The randomness of the each sequins’ placement creates a beautiful, sparkling whole unlike that could have been purposefully designed, even by a professional designer.

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