My favorite quote from Steve Jobs

As I’m sure, most of you have heard that Steve Jobs – founder of Apple and the essential catalyst for the modern tech industry – passed away today. He had been fighting pancreatic cancer for roughly seven years.

As can obviously be seen, Jobs had a profound influence on the tech industry. He held Apple to standards that were far above those of any other company. And it shows. They balance of quality, design, and usability of Apple’s products is unlike anything made by any other company. How did they do this? This quote from Mr. Jobs in an interview with Time magazine in 2004 sums up his and Apple’s philosophy quite well:

“You know how you see a show car, and it’s really cool, and then four years later you see the production car, and it sucks? And you go, What happened? They had it! They had it in the palm of their hands! They grabbed defeat from the jaws of victory! “What happened was, the designers came up with this really great idea. Then they take it to the engineers, and the engineers go, ‘Nah, we can’t do that. That’s impossible.’ And so it gets a lot worse. Then they take it to the manufacturing people, and they go, ‘We can’t build that!’ And it gets a lot worse.” When Jobs took up his present position at Apple in 1997, that’s the situation he found. He and Jonathan Ive, head of design, came up with the original iMac, a candy-colored computer merged with a cathode-ray tube that, at the time, looked like nothing anybody had seen outside of a Jetsons cartoon. “Sure enough,” Jobs recalls, “when we took it to the engineers, they said, ‘Oh.’ And they came up with 38 reasons. And I said, ‘No, no, we’re doing this.’ And they said, ‘Well, why?’ And I said, ‘Because I’m the CEO, and I think it can be done.’ And so they kind of begrudgingly did it. But then it was a big hit.”
Time, October 16, 2009.

R.I.P. Steve Jobs

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One Comment on “My favorite quote from Steve Jobs”

  1. Holly says:

    Love that. Lots to learn from him.


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